In 2019 we launched the Purpose Ride with the aim to bring our purpose to life by uniting our people in support of a cause that has a meaningful impact in our community.

A journey to create a world of love, confidence, and belonging. It is infused in all our activities and is at the very the core of everything that we do. It’s our why, and it motivates us to make a positive change in the world.

Social consciousness has always been at the heart of our actions. It started with our founder Mr. B’s vision to influence society in both fashion and social responsibility. Today, it’s up to our community of associates and partners to continue this quest and carry the torch.

Raise funds for a cause close to our hearts and gather a collective of ALDO Group riders and volunteers for an epic two-day ride from Montreal to the Eastern Townships and back.

The Purpose Ride in numbers:


210 km round-trip


Raise $100,000 CAD to support Dans la rue and help finance a new van for them to feed and offer a safe place for the homeless youth of Montreal


55 riders


45 volunteers on the road

Dans la rue is a non-profit organization that helps and cares for the immediate needs of homeless youth. Their van service is a hallmark of the organization, offering a safe, warm break from the street for homeless and at-risk youth five nights a week. The service feeds over a hundred people every night – people who depend on this service, often to get their only meal of the day.