The CURE Foundation provides Canadians the opportunity to contribute to the fight against breast cancer through participation in National Denim Day. This event was chosen as the main fundraising initiative for the cause because jeans are a common piece of clothing, worn by Canadians regardless of their social economic status. This community that they become a part of makes a difference, and allows Canadians to discover how enjoyable and fulfilling it is to be part of the solution.


The CURE Foundation and the ALDO Group are united in the fight against breast cancer, helping to spread a message of hope across Canada, aiming to raise awareness and encourage donations to fund research.


To learn more about the CURE Foundation, click here.


Check out the latest campaign video from the CURE Foundation